GoHighLevel White Labeling: Simple Guide and Key Benefits

GoHighLevel has made a name for itself as a powerful, all-in-one platform for marketing agencies. It combines tools for CRM, email marketing, sales funnels, and more into a single dashboard. But one of its most transformative features is the ability to white label the entire software.

In this context, Gohighlevel white labeling means you can take the GoHighLevel platform and present it to your clients as your own branded software. It’s a way to offer a sophisticated, feature-rich tool under your agency’s name, without building anything from scratch.

This post is your simple guide to GoHighLevel white labeling. We’ll explore its key benefits, walk through the setup process step-by-step, and identify who stands to gain the most from this powerful feature.

What is GoHighLevel White Labeling?

GoHighLevel white labeling gives you the power to fully rebrand the platform as your own. This goes far beyond simply adding your logo to a dashboard. You can customize the URL with your domain, replace the GoHighLevel logo with your own, and change the color scheme to match your brand identity. The result is a seamless, professional experience that looks 100% yours.

Think of it like a high-quality product being sold under a store’s private label. The core product is strong, but the branding makes it feel exclusive. In the same way, your clients log into a platform that appears to belong completely to your agency, with no GoHighLevel branding anywhere.

With GoHighLevel white labeling, you deliver a powerful marketing suite under your own brand name, while gaining full credit for the tools and services. It ensures you own the client experience from start to finish.

Top 5 Benefits of GoHighLevel White Labeling

Adopting GoHighLevel white labeling can completely transform how your agency operates and grows. Here are five of the biggest benefits:

1. Enhance Brand Authority and Credibility
By offering your own branded software, your agency looks more professional and trustworthy. Instead of reselling someone else’s tools, you present yourself as a technology provider. This strengthens your reputation and makes clients see you as a complete solution for their marketing needs.

2. Increase Client Retention
When clients rely on your branded platform daily, it becomes an essential part of their work. Because the software feels like it belongs to your agency, switching to another provider would be inconvenient. This makes your services “sticky” and keeps clients loyal.

3. Create a New Revenue Stream
GoHighLevel white labeling allows you to sell your branded software as a SaaS product. You can charge monthly fees, such as $97 for a basic plan or $297 for advanced features. This creates predictable recurring income beyond your service fees.

4. Provide a Seamless Client Experience
Instead of juggling many tools, your clients get everything in one place, CRM, email, funnels, and more, under your brand. This makes their work easier and improves satisfaction.

5. Maintain Full Control
With GoHighLevel white labeling, clients see only your brand. You keep full control of the relationship, protect your pricing, and reinforce your agency’s value.

How to Set Up GoHighLevel White Labeling: A Step-by-Step Guide

Getting started with white labeling is more straightforward than you might think. Here’s a breakdown of the process.

Step 1: Choose the Right Plan

To access white-labeling features, you need to be on the GoHighLevel Agency Pro plan or higher. This plan is designed specifically for agencies looking to scale and includes the ability to rebrand the platform, create unlimited sub-accounts for clients, and white label the mobile app.

Step 2: Set Up Your Custom Domain

The first step in branding is to point the platform to your own domain. This makes it feel like your proprietary software. You’ll want to create a subdomain, such as app.youragency.com. Within your GoHighLevel agency settings, you will find instructions to add a CNAME record in your domain registrar’s DNS settings. This record will point your chosen subdomain to GoHighLevel’s servers.

Step 3: Customize Your Branding

Once your domain is set up, it’s time to personalize the platform’s look and feel. In the agency settings dashboard, you can:

• Upload Your Logo: Replace the GoHighLevel logo with your own.
• Select Brand Colors: Choose primary and secondary colors that match your brand palette.
• Change the Platform Name: Give your software a unique name that your clients will see.

These simple changes transform the generic interface into a fully branded client portal.

Step 4: Configure the Mobile App

GoHighLevel also offers a white-labeled mobile app called “LeadConnector.” To rebrand this for your clients, you’ll need to use a service like Zapier. The process involves creating a unique “Zap” that generates a branded link for your clients to download and access the app under your company’s name. While this step is a bit more technical, GoHighLevel provides detailed guides to walk you through it.

Step 5: Set Up Pricing and Packages

If you plan to sell your white-labeled software as a SaaS product, your final step is to create subscription tiers. You can use GoHighLevel’s built-in features to configure different plans with varying levels of access to tools. This allows you to cater to different client needs and budgets, from small businesses needing basic tools to larger enterprises requiring a full suite of features.

Who Should Use GoHighLevel White Labeling?

While many businesses can benefit, this feature is particularly valuable for a few key groups:

• Marketing Agencies: Agencies can bundle the software with their services to add immense value, improve client retention, and create a powerful competitive advantage.
• SaaS Entrepreneurs: Individuals can use GoHighLevel’s white-label feature to launch their own SaaS business without the massive cost and effort of developing a platform from scratch.
• Business Coaches and Consultants: Coaches can provide their clients with a pre-configured toolset under their own brand, making it easier for clients to implement their strategies and track progress.

Scale Your Agency with Your Own Software

GoHighLevel white labeling is one of the smartest strategies for agencies that want to scale. It allows you to present GoHighLevel’s powerful tools under your own brand, giving clients a seamless and professional experience. This move strengthens your brand authority, builds long-term loyalty, and even opens new revenue opportunities by letting you package and sell the platform as your own SaaS product.

By offering a fully branded software suite, you move beyond being seen as just a service provider. Instead, you position your agency as a true technology partner, which sets you apart in a crowded and competitive market. Clients benefit from simplicity and trust, while your agency benefits from stronger retention and recurring revenue. Consult MVT to start your journey with GoHighLevel white labeling and scale your agency with confidence.